My.Games acquires Love Sick dev Swag MashaDeal is first since parent company Mail.Ru launched gaming brand earlier this yearHaydn TaylorSenior Staff WriterTuesday 16th July 2019Share this article Recommend Tweet ShareCompanies in this articleMail.ruMy.Games has today announced the acquisition of Love Sick: Interactive Stories developer, Swag Masha. This is the first acquisition by the Russian gaming brand, which was launched in May this year by internet firm Mail.Ru, consolidating its expansive gaming business into a single entity. The two companies have been working closely together since June 2018, with Mail.Ru helping to grow the outfit from three developers into a “fully-fledged studio.” My.Games director Ilya Karpinsky said it was the “latest step in our long-term strategy to grow and support innovative new developers around the world.””Swag Masha is a great example of our hands-off approach to investment, helping a team with an idea and passion through the first stages of a project,” he added. “Offering our expertise and resources, with the studio leading development, can create fantastic games and a great working relationship between developer and publisher.”Related JobsSenior Game Designer – UE4 – AAA United Kingdom Amiqus GamesProgrammer – REMOTE – work with industry veterans! North West Amiqus GamesJunior Video Editor – GLOBAL publisher United Kingdom Amiqus GamesDiscover more jobs in games Founded in 2018, Swag Masha is a Belarus-based studio which develops visual novels for mobile. “At our first meeting with My.Games, all we had was a presentation and three people – producer Dmitry Nikiforov, lead developer Kirill Nadezhdin, and me,” said Swag Masha managing director Alexei Korneyev. “With My.Games support, we founded our own studio and made Love Sick: Interactive Stories better than we ever could have imagined. Exciting times are ahead.”Celebrating employer excellence in the video games industry8th July 2021Submit your company Sign up for The Daily Update and get the best of GamesIndustry.biz in your inbox. Enter your email addressMore storiesPizza Club secures $1.5m investment from My.GamesMy.Games Venture Capital will help fuel the US studio’s expansion and help scale its debut release, Raid Boss By Eric Van Allen 3 months agoMy.Games sees Q3 revenue driven by free-to-play mobileCompany aims to have 80% of its revenue from from international markets by 2022By Rebekah Valentine A year agoLatest comments Sign in to contributeEmail addressPasswordSign in Need an account? Register now.