Podcast revival, the media from the next battlefield

When

Blog early in 2005 has been the rise of normalizing, podcast, podcast, podcast at home have potato world. However, at that time, the smart phone has not been popular, not only is it difficult for the podcast production program, the user is not easy to listen to, as a concept of the rise of the podcast becomes lukewarm. In recent years, with the development of mobile Internet and 3G/4G network, the popularity of private cars, and even the rise of riding, podcasting seems to have experienced the renaissance.

 

from the forum to the blog, micro-blog, and WeChat, since the media people traveled to another battlefield, although now WeChat normalizing, but known as the sense of crisis, people from the media can not help but think, a battlefield where

?

I think, is a podcast.

podcast Renaissance

The so-called

Podcast (Podcasts application podcast, not Apple), a method that can be simply understood as the Internet to publish audio and video media files in the country, it also refers to the podcast podcast producer, host, "podcaster".

When

Blog early in 2005 has been the rise of normalizing, podcasts, when foreign Podcast.com (later renamed Mevio) and Odeo, domestic potatoes podcast, podcast, podcast and podcast sounds the world China etc.. However, at that time, the smart phone has not been popular, not only is it difficult for the podcast production program, the user is not easy to listen to, as a concept of the rise of the podcast becomes lukewarm.

in recent years, with the development of mobile Internet and 3G/4G networks, the popularity of private cars, and even the rise of the ride, podcasting seems to have experienced the renaissance.

July 2013, Apple announced its official application Podcasts subscribers to break through the 1 billion mark, and this is just one year away from Apple’s independence from iTunes. In addition to Apple’s Podcasts, America Castro, Instacast, Pocket, Casts, Overcast etc. a podcast client is also fast.

in the domestic radio podcast since 2012 also used growth spurt, which launched the first dragonfly FM, most of Himalaya, the channel slightly litchi FM and the main owner of the koala FM users are more than 10 million level.

UGC radio and the mature greatly reduces the technical threshold of podcasting, from recording, mixing, noise reduction, to beautify the upload can be completed in a mobile phone, plus the traditional radio is declining, more and more people turn to the Internet radio station, so that the contents of the quality program is improved, also let more rich podcast attractive.

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