with the people’s consumption level and improve the quality of life of modern people for beauty care demand is more and more, so to open a cosmetics shop is a good choice, but want to get involved in the industry have a certain degree of difficulty, how to run a cosmetics shop? The following two aspects investors must first clear:
cosmetics store operators to pay attention to a certain business model
cosmetic industry sales channels in the future, should be the stores and large department stores, supermarkets three foot tripartite confrontation situation. The department store counters is really a high line, attract some high consumption groups; they are supermarket development ideas, big and complete products to sell products for cover and contain everything, and profits; cosmetics store operation to be successful, must take different routes, to the unique business ideas, so small and fine, in addition to the sales characteristics of the products, but also provide more intimate service for the customer, so that in the fierce competition in the market has a space for one person.
if you want to open a cosmetics store, then you must first determine the store’s business model, you want to run a brand of cosmetics, or to operate a number of brands of cosmetics. In addition to skin care products, but also to the shop to add some life care products (such as shampoo, perfume, shower gel, etc.), make-up, nutrition, food, etc.. If the business model is determined, we will be able to determine the brand owners to choose your purchase channels.
cosmetics store operators to pay attention to two, the choice of the brand (or choose to purchase channels)
a single brand of cosmetics stores, are generally used in the form of chain plus alliance, authorized by the brand owners in the local sales of their products or to provide customers with the appropriate services. Like the AVON store, Sutang fruit fruit and vegetable beauty stores or Shanghai Jahwa Baicao set etc.. With such a store – Union General safety coefficient is relatively large, the main brand direct delivery to you, eliminating the intermediate links, do not worry about fakes, and insufficient supply of smuggled goods. It is possible that the main brand of the Canadian Union business requirements are relatively high, the investment should be slightly higher.
there is a shop to purchase their own, but this way, relatively speaking, you have the possibility, fake smuggled goods is relatively large (of course, unless you start positioning on the sale of counterfeit or smuggled goods brand cosmetics). Open such a shop, it should be said that the overall brand image will not be too good, long time customers will lose a lot. And your supply is not guaranteed. But this store may have a little advantage, that is, the operation of a variety of products will be very rich, cosmetics, cosmetics, daily necessities, jewelry what are the sales. But in this way, the characteristics of your cosmetics store will be lost. (this shop, purchase we recount)